PitPoti
Digital marketing and content strategy in Bangkok, Thailand
About
PitPoti is a small digital marketing team in Bangkok. We only started recently, but not from nothing. Between us there's around nine years of work in performance marketing, eCommerce, SEO, CRM automation and analytics.
Most of the work comes back to one thing. Brands publish a lot and still end up knowing very little about whether any of it matched what people cared about that week, which is where we spend most of our time.
What we do
Content performance tracking
We pull together how published content actually performed. Views, engagement, which posts got picked up and which ones went nowhere. It gives the next round of planning something to sit on other than a guess.
Social listening and media monitoring
We watch brand and category conversation across news and social channels and report back on what matters. Usually that is a handful of things a week, not the whole mention feed.
Dashboards and reporting
We build small internal dashboards. Scattered data ends up in one place, which saves the monthly scramble of pulling numbers out of five tools by hand.
Current work
Right now we're building an analytics dashboard for our own accounts. It connects to social platforms we own and operate and pulls in profile and post-level performance data, so we get one view instead of a dozen separate tabs. It only reads data. Nothing gets published or changed through it.